About The AFA
The AFA provides the UK Franchise Industry with a credible, alternative association by providing accreditation and support to its members. We work within a framework known as Core Values. These values and principles ensure that everything we do is in the very best interest of our members and the Franchise Industry in general.
The AFA has adopted the Code of Ethics from the European Franchise Federation and undertakes not to change or adapt it in any manner.
The greatest challenge in our modern world is to avoid information overload. We have a clear communication policy and take pride in offering our members clear, concise and relevant communications in a timely manner.
In order to become a member of the AFA, franchisors must satisfy our criteria to prove that their business is sustainable, ethical and shared. These principles apply to franchisors seeking membership and underpin our entire accreditation process. We expect franchisors to be able to demonstrate how they meet these standards and provide evidence, where appropriate.
Potential members must be able to demonstrate demand for their products and services, along with proven financial success that can support a franchise network.
All members need to prove that they adhere to the principles outlined in the above pdf.
The franchisor needs to demonstrate that they have a system in place to facilitate the exchange of all information relating to knowledge, operation and the initial proposition with their franchisees.
We promote and actively encourage effective partnership between members, organisations and individuals, so that they work together in a mutually supportive manner that will benefit the Franchise Industry as a whole.
Chair of the Board & Chief Executive Officer
Claire Robinson has been a member of the AFA’s board since its inception in 2012 and was named Chief Executive Officer in March 2015. She is also the Managing Director of Extra Help, a national, home-help, franchise network. Claire has been self-employed for many years and has been involved in the creation and management of several, successful businesses.
Extra Help was established in 2010 and provides a range of services to literally anyone who needs them, from the elderly to new and working parents and time-poor professionals. By establishing her own branch of Extra Help, Claire was able to absorb every aspect of the business, tweaking and refining her business model until she was satisfied that it could be easily replicated by others. The business was franchised in 2011, thereby bringing Extra Help’s unique service offering to several other areas of the country. With a steady stream of new franchisees coming on board, Extra Help continues to flourish to this day.
Claire’s passion lies in enabling others to be successful through ethical franchising and helping the smaller franchisor to succeed in a competitive marketplace, hence why she is the perfect fit for the AFA board. She is also a member of EWiF (Encouraging Women into Franchising) and is a qualified life and business coach, having gained a level 5 ILM qualification from the University of St Mark and St John in Plymouth. In addition to this, Claire is an NLP Practitioner and Master Practitioner, which she has found to be extremely beneficial in her role as a franchisor.
Claire lives in Milton Keynes and has three, grown-up children. She is an outdoor person and fitness fanatic who, in her spare time, attends boot camps and sets herself various, personal training challenges.