A new way forward for franchising …
We’ve made a great start with our new blog over the past months so today I’d like to tell you about the many benefits of becoming a member of the Approved Franchise Association …
If you’re a franchisor, you may well be considering joining a recognised franchise association, such as the AFA. Although the benefits are numerous, the most important one is membership of the Approved Franchise Association means your business model has been thoroughly evaluated and deemed worthy of accreditation.
“This gives potential franchisees peace of mind that your business is viable and worthy of investment!”
I’m the CEO of the AFA, which was established to provide alternative and more affordable support to the franchise industry. We work with all types of franchise organisations, large and small, and are happy to consider any franchisor for membership.
There are several advantages of becoming an AFA member:
AFA Seal of Approval
In order to become an AFA member and gain our coveted Seal of Approval, we thoroughly inspect your business, review your prospectus and business model then interview your existing franchisees to check they’re happy with the level of support you give them.
Although we don’t offer official guarantees, our Seal of Approval provides reassurance for your prospective franchisees that your business has been fully scrutinised by a formal organisation that has a thorough understanding of the franchise industry.
The Seal of Approval may also help your franchisees to obtain finance to buy their franchise initially, as banks may look favourably on the fact that your business has received an accreditation.
This benefit continues throughout the life of the franchise, even up to the point where the franchisee may want to resell their business. Our Seal of Approval means that potential buyers will have more confidence and this could result in a quicker and more lucrative sale.
Upon becoming a member, your business will be listed on the AFA website with company information, contact details and a link to your website, helping to raise your profile and drive new enquiries. In addition to this, we post all of our members’ news items on our website. We also offer an enhanced website listing at a small, additional cost, which provides franchisors with an even more significant presence on our website.
We have an active social media presence on Facebook and Twitter, as well as a weekly blog post, which actively promotes our members’ and partners’ businesses and special offers. Our blog also includes industry news and valuable tips and advice for potential franchisees.
We offer a Partner Membership to companies and individuals with a proven track record of working within the franchise industry. We can, therefore, put you in touch with businesses that have a more thorough understanding of your organisation and can provide the goods and services you need.
We’re always on the end of the phone and available via email to provide support and advice to franchisors and potential franchisees.
We have some really exciting plans for the future, which include regional meetings to bring our members together and regular email marketing to promote members to potential franchisees and our partners to members with special offers.
“We aim to organise our own Franchise Awards as we grow!”
Annual membership of the AFA starts from only £585 and is great value for money. Click here to find out more about us or call us on 0208 088 2400 with any questions you may have. We look forward to hearing from you soon.
Until next time …
Why not visit www.theafa.org.uk and find out more?