You may remember that, on a recent blog, I announced that we had partnered with The Business Show at ExCel in London, which took place last week. We also had our own stand at the show and I have to say it was a fantastic experience and well worth exhibiting.
As the longest running business exhibition in the UK, the show attracted over 20,000 visitors, including many people who were looking to start, grow or buy a business. I personally spoke to hundreds of visitors over the two days and was amazed at how many had never even heard of franchising! Of course, having spoken to us on the AFA stand, they now know that franchising is a realistic and efficient option for anyone who is looking to start a new business, or expand their existing one.
So why should you consider franchising? With franchising, your risk of failure is significantly reduced as your business will be based on a tried-and-tested idea. There’s no need for market testing, as the products and services you sell are likely to have already established a market share. By using a recognised brand name, you will benefit from any advertising and promotional activities run by the franchisor and enjoy instant recognition and trust, from Day One.
You usually receive a complete package of training and support, help with getting started and an Operations Manual that will tell you exactly how to run your business to replicate the success of other franchisees and the original franchisor. More often than not, you will have an exclusive territory and will also benefit from existing relationships with suppliers and finance institutions.
Most importantly, franchising really does provide you with the best of both worlds. You’re your own boss and can dictate your working hours, but still have the support and backing of an established brand, plus opportunities to build relationships and collaborate with other franchisees in the network.
I feel that attending this exhibition was so valuable in helping us to promote franchising in a really positive way and get the message out there to as many people as possible. We have already received an invitation from The Business Show to partner with them next year, which we had no hesitation in accepting!
We will also be attending The International Franchise Show next year, which takes place on the 5th and 6th April 2019 at ExCel and hope to see you there.
Until next time,