Collecting reviews is a top priority for most businesses as they’re the predominant, and most available, source for past customer experiences.
Local reviews provide an accurate and unbiased idea of the different features within a company, such as their customer service, efficiency, and quality of their service or product.
For example, did you know…
- That 93% of consumers say that online reviews impact their buying decisions?
- That 91% of consumers trust online reviews as much as a personal recommendation?
- And by displaying reviews, you can increase your conversion rate by 270%!
Why Are Reviews Important in General?
One benefit that can derive from collecting customer reviews is your sales increasing! This is an outcome of your feedback being open to the public as they are free, and perhaps encouraged, to read what previous customers have said whilst looking for a particular product or service you can provide.
Reviews can also help to improve the level of trust between you and both existing and potential customers. As the statistic before states, the majority of consumers trust reviews as much as personal recommendations. So, if they are seeing your customer’s positive experiences, they are more likely to have faith in receiving the same great experience and service.
To get a more in-depth look at why it is so important for all businesses to collect online reviews, click here.
Why Local Reviews are More Beneficial for Small Businesses.
Before you spend money in places like McDonald’s, Asda and JD Sports, do you check their reviews first? The answer is most likely no. This is because these are large and well-established brands.
They have gradually built up a reputation for themselves so that consumers don’t have to check their reviews. There is already a clear idea of what the service and quality is going to be like because it has become the norm for so many people.
This is a prime example as to why local reviews are so crucial to small businesses. Knowing what to expect provides a sense of comfort to the customer and, as the statistics show, make them trust your business more, making it more likely that they will work with you.
It goes without saying that the more highly-rated reviews you receive, the more likely people will trust your businesses and want to use your product or service. The more business you gain, the chances of you meeting your goals and visions become even stronger – reviews are the first step towards reaching your potential!
How Can Small Businesses Collect Reviews?
Collecting reviews may start off as a trial and error process while you find the method that works best for both your business and your customers. Something that’s crucial to your review collection is the need to actively manage your chosen method and make sure it’s working so that your reviews stay current. 40% of consumers admitted that they only take into account the reviews written within the past two weeks!
If you’re struggling to find the best collection method for your business, TRUSTist is here to help! As your local review experts, we can help you find what works and what doesn’t. You could try simple ways, such as having your most recent and positive reviews out on display to encourage customers to leave their own, or, provide your customers with multiple places and opportunities to write about their experience.
Physical mediums are also extremely useful as this creates the opportunity to implement QR codes.
For more information on the best ways to collect reviews from your customers, click here.